THE SCRIPT

Your Brand’s Personality, Captured on Paper

A simple, founder-friendly guide to define your brand’s personality, so your emails build familiarity over time — instead of getting ignored, discounted, or forgotten.

Warning: Side effects may include dangerously consistent messaging — no matter how many marketers or freelancers touch your brand.

• How to lock in your brand’s “personality” so every email sounds like you — not a template any freelancer could write.

• The hidden beliefs (Hero & Villain) that shape your tone, make your content memorable, and separate your brand from everyone else in your niche.

• A plug-and-play messaging script that any marketer or copywriter can follow, so your voice stays consistent across campaigns, channels, and writers.

• Why people enjoy reading brands with personality and how to infuse yours into stories, angles, and everyday emails.

• The exact framework I use with DTC brands to write non-boring emails that feel human, relatable, and unmistakably on-brand.

What you’ll find inside this 15-minute read: